V MAGAZINE
A new digital platform that matches the level of the original editorial masterpiece.
V Magazine is known for its powerful design style, big and bold typefaces, structural layouts, image-heavy composition, color blocks, and layering, but overall, it has a consistent color scheme and contrast. Surprisingly, despite years of success and serving as a design world reference, the existing website was not translating those points.
My idea was to create a space where boldness and sophistication coexist in the digital world, making this the reason behind my choice of this challenge. This project was centered around a random color palette and typeface that perfectly aligns with V Magazine’s signature aesthetic, making it an ideal match.
Unveiling the Process
After conducting thorough research and benchmarking, I realized the need to collect layout and content references directly from V Magazine’s physical editions. I noticed the official website was very different from its printed counterpart. My mission was clear: to design a new digital platform that could match the level of the original editorial masterpiece.
I began by sketching layout ideas, carefully organizing them to align with the visual storytelling style V Magazine is known for. The design needed to follow a user flow that V Magazine readers would naturally enjoy—seamless, visually engaging, and true to the magazine’s creative DNA.
The initial sketches evolved into wireframes. As the project evolved, the wireframes were transformed into high-fidelity prototypes, bringing the final vision to life with full visual and interactive details.
Article images: All images featured in the website mockups are sourced from real V Magazine articles. Full credit for these images goes to V Magazine (Credits on the photographic content to their rightful owners).